Total Revenue
€1,979,032
2025 full year
Net Profit
€181,285
9.2% margin
Total COGS
€694,373
35.1% of revenue
Amazon Fees
€571,720
28.9% of revenue
Ad Spend
€143,857
7.3% of revenue
Category Comparison — 2025
Brihard Key Safes
Revenue
€596,351
Net Profit
€84,450
COGS
€199,719
Avg Margin
14.2%
Amazon Fees
€159,277
Storage Fees
~€19,113
HomeSafe Key Safes
Revenue
€557,609
Net Profit
€49,476
COGS
€190,827
Avg Margin
8.9%
Amazon Fees
€164,510
Storage Fees
~€19,740
Brihard Electronic Safes
Revenue
€452,808
Net Profit
€31,480
COGS
€169,213
Avg Margin
7.0%
Amazon Fees
€127,915
Storage Fees
~€15,350
HomeSafe Electronic Safes
Revenue
€253,873
Net Profit
-€1,437
COGS
€96,180
Avg Margin
-0.6%
Amazon Fees
€88,889
Storage Fees
~€10,666
Brihard Floor Safes
Revenue
€108,066
Net Profit
€17,979
COGS
€34,254
Avg Margin
16.6%
Amazon Fees
€27,929
Storage Fees
~€3,352
Brihard Key Boxes
Revenue
€10,325
Net Profit
-€663
COGS
€4,180
Avg Margin
-6.4%
Amazon Fees
€3,200
Storage Fees
~€384
Recommendation Summary — All SKUs
7
Strengthen Position
6
Scale Up
11
Optimize
4
Monitor
2
Urgent Review
5
Discontinue